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New Arrivals · 2025

India's Most
Trusted Beauty Store

100% authentic products from India's top brands. Sourced directly. Delivered fast. Trusted since 1975.

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✦ Est. 1975 · 50 Years of Trust
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Skincare · Science-Led

Real Results for
Indian Skin

Clinically tested. Dermatologist verified. Every product chosen for India's unique skin concerns.

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🔬 Dermatologist Tested
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Free Delivery · ₹799+

Zero Fakes.
Zero Compromise.

Every product sourced directly from brands. Free shipping above ₹799. COD available pan India.

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🛡 100% Authentic

India's Beauty Problem Solver · Est. 1975

Your Problem — Our Answer.
India's Beauty Solver Since 1975

50 years ago we opened a cosmetics store in Sirsa, Haryana. Every customer who walked in had a problem — dark spots, hair fall, oily skin, a wedding in 3 weeks. We solved them then. We solve them now. Online. Authentically. Guaranteed.

What are you trying to fix? ✨ Dark Spots 💇 Hair Fall 🔴 Acne 💍 Wedding 💄 Skin Tone ⏳ Anti-Ageing All Solutions →
Find My Solution→ Why Trust Us
50Years of Trust
100%Authentic
1000+Real Products
India's Beauty Problem Solver Since 1975
Est. 1975 · Featured in Economic Times 50 Years · Zero Fakes · Real Results
Free Delivery ₹799+ COD available · Pan India
7-Day Easy Returns Free pickup · Refund in 5-7 days
100% Authentic Direct from brands · Zero fakes · Est. 1975
Dermatologist Tested Safe for all Indian skin types
Real Human Support WhatsApp us · A person answers

50 Years of Expertise

Find Your Solution

Every Indian beauty problem has a solution. We have addressed them all — 71 dedicated guides built from 50 years of expertise.

✨ Dark Spots & Glow Vitamin C · Niacinamide · SPF guide 💇 Hair Fall & Growth Onion Oil · Biotin · ACV shampoo 💍 Wedding & Bridal 16hr makeup · Bridal skin · Guide 🖊️ Kajal & Eye Makeup 48hr kajal · Why it smudges · Fix 💛 Dusky & Deep Skin Shades that show · Colour theory 💛 Dark Underarms Not hygiene · Real cause · Fixed 💛 Perimenopause Skin What changes · How to adapt → All 71 Problem Guides Find your exact solution

Viral · Proven · Authentic

Products That Actually Work

Every product below solves a real problem — clinically proven, viral on social media, and bought by thousands of Indian women who saw real results. 100% authentic, sourced direct from brands.

URBAN TRENDVit C Serum
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Gold & bronze shades for Indian skin
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Real Reviews · Real Results · Urban Trend

Products India Trusts

The most repurchased, most reviewed, most recommended products in our store — chosen by real Indian women who saw real results. Every product 100% authentic.

✓
100%Authentic
★
4.8Avg. Rating
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URBAN TRENDVit C Serum
#1 Viral 🔥 Trending
Skincare

Vitamin C Brightening Serum

Brightens dark spots in 28 days · 8,247 reviews
★★★★★(8,247 reviews)
94% see results in 4 weeksDark spots · Uneven tone · Solved
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Vitamin C
Best Seller⚡ 98% repurchase
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Vitamin C Serum 15%

94% see results in 4 weeks · 6,218 reviews
★★★★★(14,567 reviews)
94% see brightening in 28 daysVitamin C 15% · Clinically proven
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Manish Jain — Founder & CEO, Urban Trend · Est. 1975

Our 50-Year Story

Built on
50 Years of Trust

Urban Trend began in 1975 as a family cosmetics store in Sirsa, Haryana. Every customer who walked through that door had a problem — dark spots, hair fall, a wedding in 3 weeks. We solved them honestly, with authentic products at fair prices. That is still what we do.

Today, we curate 100+ trusted brands — O3+, WOW, Mamaearth, L'Oréal, and more — sourced directly from brands and authorised distributors. No fakes. No grey market. No compromise. Featured in the Economic Times, trusted by customers across India.

✓100% AuthenticDirect from brands only.
🔬Science-Led50 years of expertise.
💬Real SupportWhatsApp — real humans.
↩7-Day ReturnsNo questions. Free pickup.
Read Our Story →

The Brands We Trust

✨O3+ ProfessionalDermatologist Skincare
🌱MamaearthToxin-Free Certified
🥥WOW Skin ScienceNatural Hair & Skin
💛L'OréalWorld's #1 Beauty Brand
💄UrbanmacIndian Skin Tones
🌸Tulip FragrancesIndian Skin Chemistry

Real Results · Real People

Problems Solved

★★★★★4.9158 reviews
★★★★★

"I had dark spots for 3 years from acne scars. 6 weeks of the Vitamin C serum — my skin is the clearest it has been since school. I cried the first time I noticed."

A
Ananya S.Dark Spots · Post-Acne Marks · New Delhi
Verified Purchase
★★★★★

"I have NC45 skin. Foundation matching was a 10-year struggle. The warm-undertone foundation finally matches me. No more looking orange or ashy by noon."

P
Priya M.Foundation Shade Match · Mumbai
Verified Purchase
★★★★★

"I searched 15 years for my signature scent. The Rose & Jasmine EDP is it. I get asked about my fragrance every single day. And it is half the price of what I was spending."

K
Kavita R.Signature Fragrance Found · Bangalore
Verified Purchase
★★★★★

"Dark circles from 10 years of IT work. The Caffeine Eye Cream reduced them in 4 weeks. My husband noticed before I told him I had changed anything. That's when I knew it worked."

S
Shreya T.Dark Circles Fixed · Pune
Verified Purchase
★★★★★

"Every Urban Trend order arrives like a gift. The ritual, the texture, the scent — it is an experience, not just a product."

M
Meera L.Full Collection · Hyderabad
Verified Purchase
As Seen In
Urban Trend in Economic Times
The Economic Times Power of Ideas · 2014 Read Article →
Hindi newspaper - Urban Trend
Hindi National Daily कॉस्मेटिक्स गुड्स का बिजनेस आसमान पर Read Article →
🏆 Flipkart Top Cosmetics Seller · Diwali 2014 ₹50L+ sales in a single season
🏛 Est. 1975 50 Years of Trust Family business · Sirsa, Haryana

Follow the Movement

Shop Our Instagram

📷 @urbantrend.beauty

Tag us with #UrbanTrendBeauty to be featured

URBAN TREND Vit C Serum
❤ 124💬 18
Shop Now →
🎬 Reel · Trending
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❤ 6.7K💬 198
📸 Fragrance
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📸 Campaign
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❤ 5.3K💬 221
🎬 Skincare
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❤ 7.2K💬 355
Serum
RITUAL
❤ 11.4K💬 612
🎬 UGC
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2.1K followers · Growing daily

Join 50,000+ Problem Solvers

Early access to launches, exclusive offers, skincare education, and members-only discounts. 1,200+ subscribers and growing.

No spam. Unsubscribe anytime. Your privacy is sacred to us.

Community Sharing — Real Customers, Real Glow

A
@ananya.glowsVitamin C Brightening Serum
P
@priya.beautydiaryFoundation for Indian Skin Tones · 61K likes
K
@kavita.skintalkCaffeine Eye Cream · 47K likes
S
@shreya.beautyholicRose & Jasmine EDP · 39K likes
M
@meera.luxelooksBronze Glow Highlighter · 33K likes
R
@riya.beautyeditsVitamin C Serum 15% · 28K likes
N
@neha.glowtipsNiacinamide Toner 10% · 22K likes
House of Urban Beauty · New Arrivals
Click anywhere to enter
URBAN TREND Vit C Serum
Exclusive VIP Access

Unlock 15% Off
Your First Ritual

Join 127,000 Urban Trend insiders. Be first for new launches, exclusive offers, and early access to limited editions.

✦15% off first order ✦Early access launches ✦Birthday gift

No spam, ever. Unsubscribe anytime.

Proven Results

Real Skin. Real Transformation.

Clinically tested, dermatologist verified. Drag the slider to see the difference.

⟺
Day 0
Day 28

Drag the slider to compare

Vitamin C Brightening Serum

Real Results from Real Customers

94%Brighter skin
87%Even skin tone
91%Reduced dark spots
4.9★Customer rating
"I was sceptical. Four weeks later, my skin is the clearest it has been in 10 years. Urban Trend is now a non-negotiable in my routine."

— Ananya S., Delhi · Verified purchaser · 47 reviews agree

Shop This Product→
Manish Jain — Founder & CEO, Urban Trend
Founder & CEO
Manish Jain Founder & CEO · Urban Trend
🎓 PGDITM · NMIMS, Mumbai (2021) 📜 B.Com · Tax Procedure & Practice

A Letter from the Founder

I built Urban Trend for every Indian woman who deserves products that actually work.

Urban Trend started in 1975 as our family cosmetics store in Sirsa, Haryana. My father built it on one principle: never sell a fake product, never compromise on authenticity. Every customer who walked in had a real problem. We gave them real solutions. That has never changed.

"In 50 years, I have never sold a fake product. That is not marketing — that is who we are. Your trust is worth more than any sale."

The Economic Times featured us in their Power of Ideas series. We have served customers across India for five decades. We have survived every trend, every competitor, every platform — because we never compromised on one thing: every product we sell is 100% authentic. That reputation is worth everything.

Manish Jain · Founder, Urban Trend · Est. 1975

Education & Credentials 🎓 Post Graduate Diploma in International Trade Management NMIMS (SVKM's Narsee Monjee Institute), Mumbai · 2021 📜 B.Com · Tax Procedure & Practice

The Urban Trend Circle

Loyalty that Rewards You

Three tiers. Unlimited rewards. The more you glow, the more you earn — from early access to private events.

✦ Urban
Urban Member
0 – 4,999 points
  • ✓5% cashback on every order
  • ✓Birthday gift (₹500 voucher)
  • ✓Early access to new launches
  • ✓Free shipping over ₹799
  • —Private events access
  • —Personal beauty consultant
Most Popular
✦ Prestige
Prestige
5,000 – 19,999 points
  • ✓10% cashback on every order
  • ✓Birthday gift (₹1,200 voucher + product)
  • ✓Priority early access — 48h early
  • ✓Free express shipping always
  • ✓Invite to Mumbai pop-up events
  • —Personal beauty consultant
✦ Elite
Elite
20,000+ points
  • ✓15% cashback + bonus multipliers
  • ✓Birthday week luxury hamper
  • ✓First access — 7 days early launch
  • ✓Free express shipping, forever
  • ✓VIP private events + lab visits
  • ✓Dedicated personal beauty consultant

Our Planet Commitment

Beauty that Gives Back

Every Urban Trend purchase funds real environmental action. These numbers grow daily.

♻️0Bottles RecycledThrough our take-back programme since 2018
🌳0Trees PlantedPartnered with Green India Mission across 6 states
💧0% Water SavingVs. conventional cosmetic manufacturing processes
⚡0% Renewable EnergyAll three Urban Trend labs run on solar since 2022

Our 2030 pledge:
Net Zero Beauty

By 2030 every Urban Trend product will ship in 100% compostable packaging, every formula will be waterless or water-neutral, and we will have planted one tree for every customer — over two million trees across India.

🐰PETA Certified Cruelty-Free
🌿Vegan Society Approved
♻️Refillable Packaging Programme
☀️100% Renewable Energy Labs
🌍Carbon-Neutral Shipping 2024
🧪No Parabens · No Sulphates

Join 50,000+ Problem Solvers

Early access to launches, exclusive offers, skincare education, and members-only discounts. 1,200+ subscribers and growing.

No spam. Unsubscribe anytime. Your privacy is sacred to us.

In The Press

National Recognition

The Economic Times Economic Times Flipkart Top Seller 2014 Flipkart Spotlight ET Power of Ideas
Urban Trend featured in The Economic Times - Power of Ideas 2014
The Economic Times · Page 18
Power of Ideas · 28 Nov 2014 · Delhi Edition
Featured
Featured Story · Power of Ideas 2014

From Sirsa to the National Spotlight — Urban Trend in The Economic Times

"I started with ₹2 lakh of my own money as no one was willing to lend me money — targeting at least ₹3 crore in sales this fiscal."
— Manish Jain, UrbanTrend.in

India's largest financial daily featured Manish Jain as one of six merchants transforming India's online retail landscape in their landmark "Power of Ideas" series. Alongside IIT graduates, VC-funded startups, and established business families, Urban Trend stood out as a story of pure grit — starting from a 50-year-old family cosmetics store in Sirsa, Haryana, and growing into a nationally recognised beauty brand.

₹2L Started ₹3Cr Target ET Delhi 2014
View Original Article →
Hindi National Press · Haryana Edition
Hindi newspaper coverage — कॉस्मेटिक्स गुड्स का बिजनेस आसमान पर — Manish Jain UrbanTrend.in

कॉस्मेटिक्स गुड्स का बिजनेस आसमान पर

"Cosmetics business soaring to the skies" — Manish Jain, UrbanTrend.in

Manish Jain 32 साल ₹3Cr Target Haryana Edition
🏆Top
Seller
Flipkart Diwali 2014

Top Cosmetics Seller — Festive Season

Sold over ₹50 lakh worth of cosmetics and perfumes on Flipkart alone during Diwali 2014 — recognised as one of the top emerging beauty sellers.

Join 50,000+ Problem Solvers

Early access to launches, exclusive offers, skincare education, and members-only discounts. 1,200+ subscribers and growing.

No spam. Unsubscribe anytime. Your privacy is sacred to us.

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