Privacy Policy

Urban Trend ("we", "us", "our") respects your privacy. This policy explains how we collect, use, and protect your personal information when you shop with us.

Information We Collect

When you place an order or create an account, we collect: your name, email address, phone number, delivery address, and payment information. We also collect browsing data (pages visited, products viewed) to improve your experience.

How We Use Your Information

• To process and fulfil your orders
• To send order confirmations and delivery updates via SMS and email
• To respond to your customer service enquiries
• To send promotional offers — only with your consent
• To improve our website and product selection

Data Sharing

We do not sell your personal data to third parties. We share data only with service providers essential to running our business: payment processors (Razorpay/Paytm), shipping partners (Shiprocket/Delhivery), and email/SMS platforms. All providers are contractually required to protect your data.

Data Security

All transactions are encrypted using SSL. Payment data is handled by PCI-compliant payment gateways — we never store your card details on our servers.

Your Rights

You may request access to, correction of, or deletion of your personal data at any time. Email [email protected] and we will respond within 7 business days.

Cookies

We use cookies to remember your cart, preferences, and browsing session. You can disable cookies in your browser settings, though some features may not function correctly.