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Minimalist 10% AHA BHA Exfoliating Serum For Beginners, AHAs (Lactic Acid & Glycolic Acid) & BHA (Salicylic Acid) Serum, 30ml
by Minimalist
Inclusive of all taxes · Free shipping above ₹999
We ship worldwide. Estimated delivery 7–14 business days depending on your country. Duties and taxes may apply at destination. Full tracking provided on all international orders.
Minimalist 10% AHA BHA Exfoliating Serum For Beginners, AHAs (Lactic Acid & Glycolic Acid) & BHA (Salicylic Acid) Serum, 30ml
Discover this skincare from Minimalist. Designed for practical performance and everyday usability.
Key Features
- GENTLE EXFOLIANT (MILD AHA): This formula uses a balanced composition of AHAs (Glycolic Acid & Lactic Acid) along with BHA (Salicylic Acid) to stimulate exfoliation of the skin and stimulate cell renewal in the skin’s epidermis and dermis layers. A gentle, lightweight multi-level exfoliating solution that easily sinks into the skin and removes dead skin cells without drying the skin
- EVENS COMPLEXION & TEXTURE: Unlike face scrubs it gently exfoliates dead cells from surface without causing micro tears thus are safer option to exfoliate delicate skin. A daily use of this serum after your mid 20s can result in even complexion and smooth texture.
- HYDRATES & SOOTHES: Formulated with Hyaluronic Acid and Aloe that hydrates & reduces the irritation generally associated with face acids or exfoliation. Anti-inflammatory properties of Aloe vera clams skin down after exfoliation.
- CLEAN & TRANSPARENT BEAUTY: This serum is (i) Fragrance-free (ii) Silicones-free (iii) Sulfates-free (iv) Parabens-free (v) Essential Oils-free and (vi) Dyes-free. Also, it is non-comedogenic, oil-free, and hypoallergenic. Formulated at pH 3.5 - 4.0 with natural and pure ingredients sourced from leading global suppliers such as Corbion and Royal DSM, Netherlands.
- FOR ALL SKIN TYPES & TONES: Lactic Acid (AHA) suits all skin type and is best for beginners in the world of acids. With Hyaluronic Acid and Aloe it further hydrates and soothes dry sensitive skin.
Why Customers Choose It
A perfect balance of design, function, and value in the beauty & personal care category.
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International shipping is available to most countries. Estimated delivery is 7–14 business days after dispatch. Shipping rates and duties are calculated at checkout based on your destination.
Easy 15-day returns on unopened products. All international orders are fully tracked. Return shipping costs for international orders are at the customer's expense unless the item is faulty.
Urban Trend is a premium beauty brand founded in 1971 — delivering authentic skincare, makeup, and fragrance worldwide. Every product is dermatologist-tested, cruelty-free, and sourced directly from authorised distributors. Trusted by millions across India and internationally.
Luxury Performance. Indian Price.
| Feature | Urban Trend Vitamin E Gel | Standard Drugstore | Luxury Brand |
|---|---|---|---|
| Vitamin E (therapeutic dose) | ✓ 2.5% | ✓ <0.5% | ✓ 1–2% |
| Dual-weight Hyaluronic Acid | ✓ Both layers | ✗ Surface only | ✓ Sometimes |
| Matrixyl 3000 Peptides | ✓ Clinical dose | ✗ | ✓ |
| Himalayan Rose Extract (3%) | ✓ | ✗ | ✗ |
| Kashmiri Saffron | ✓ Authentic | ✗ | ✗ |
| Tested for Indian skin tones | ✓ Indian cities | ✗ | ✗ Foreign labs |
| Paraben free | ✓ | ✗ Often not | ✓ |
| Price per 50ml | Rs. 539.00 | ₹299–₹499 | ₹2,500–₹6,000 |
Ready to See The Difference?
Join 4,200+ customers who ordered this month · 94% reported visible glow in 14 days
Made for Indian Skin,
by an Indian Founder
When I started Urban Trend in Sirsa 50 years ago, I was frustrated that every "premium" skincare product available was either fake or imported. Indian customers deserved the real thing — authentic products, sourced directly, at fair prices.
That is still the Urban Trend standard. In 50 years, we have never sold a grey-market or counterfeit product. Every brand we carry is sourced directly from the manufacturer or authorised distributor. Not once, not for any margin.
What Our Customers Say
Your Skin Deserves This
Flash sale price of Rs. 539.00 ends soon · Limited stock at this price
Questions Answered
Product Details
| Brand | Minimalist |
| Category | Skincare |
Key Benefits
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